Farah Mjalli Rawashdeh

Farah Mjalli RawashdehFarah Mjalli RawashdehFarah Mjalli Rawashdeh

Farah Mjalli Rawashdeh

Farah Mjalli RawashdehFarah Mjalli RawashdehFarah Mjalli Rawashdeh
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Here's More About Me

Where Strategic Rigor Meets Operational Reality

My career is built on a single, unwavering principle: Facts over Opinions. In an industry often distracted by fleeting trends and subjective aesthetics, I focus on what is measurable, scalable, and strategically sound.

With over 13 years of experience navigating the complexities of corporate marketing, I have learned that true growth isn't the result of guesswork. It is the product of rigorous analysis, disciplined execution, and a relentless commitment to quality.


I don't just manage marketing departments; I build them from the ground up. From the high-pressure environment of telecommunications—where I once completed one million calls with a benchmark quality score—to leading multi-entity hospitality destinations, my path has been defined by a "grind-to-growth" trajectory.


I am a firm, communicative leader who believes that a brand is only as strong as its integrity. I don't build projects; I build legacies. 

Strategic Advisory Areas

I partner with a select group of clients to provide high-level advisory in three specific areas: 

 

  • Corporate Repositioning: Revitalizing established brands to resonate with modern market demands.
  • Brand Architecture: Building the strategic and visual foundations for high-potential startups.
  • Persona Marketing: Crafting and protecting the public image of public figures, artists, and athletes with a focus on dignity and long-term impact.

Career History

 My career milestones include:

  • Revenue Transformation: Converting marketing departments into high-ROI profit centers, achieving 100% occupancy for 400-room resorts through integrated e-commerce and yield strategy.
  • Institutional Excellence: Orchestrating the digital and physical repositioning of major destinations, earning international certifications like the Blue Flag and Green Destination framework.
  • Strategic Recognition: Developing content and brand strategies that earned a brand I worked for a Letter of Appreciation from Her Majesty Queen Rania of Jordan.


I specialize in Repositioning and Content Architecture. I operate at the intersection of creative storytelling and transactional reality. By bridging the gap between Finance, Sales, and Marketing, I ensure that every brand narrative is supported by a solid operational foundation.  


Below is a glimpse of resume; Visit my LinkedIn for more details.

Tala Bay Destination (JPTD)

Al Oula For Events & Exhibitions

Al Oula For Events & Exhibitions

2022 as a Marketing Manager (corporate, destination and hotels)

13 years of experience in 2

Al Oula For Events & Exhibitions

Al Oula For Events & Exhibitions

Al Oula For Events & Exhibitions

2019 as a Marketing & PR Manager Acting Ast. DOSM

2021 as a Assistant Marketing Director

ECT Events & Conferences

Al Oula For Events & Exhibitions

ECT Events & Conferences

2020 as a Marketing & Communication Director Partner

Started an Agency in COVID-19

Kempinski Amman

IHG Intercontinental Hotel Group

ECT Events & Conferences

2019 as a eCommerce & Marketing Manager

Launching the new convention centre with JFS

HYATT Regency Aqaba Ayla

IHG Intercontinental Hotel Group

IHG Intercontinental Hotel Group

2018 as a Marketing & Communication Manager

First Move to Aqaba and First Pre.opening

IHG Intercontinental Hotel Group

IHG Intercontinental Hotel Group

IHG Intercontinental Hotel Group

2017 as Senior eCommerce & Marketing for Hoilday Inn Amman 

2018 as a Cluster eCommerce & Marketing Manager for both HI & CP DeadSea

Jordan Roads Travel & Tourism

Jordan Roads Travel & Tourism

Jordan Roads Travel & Tourism

2016 as a Social Media & Marketing Manger

First Viral Campaign

HyperPay Online Payment

Jordan Roads Travel & Tourism

Jordan Roads Travel & Tourism

2016 as a Social Media & Marketing Manger

First B2B Achievements

Badr Adduja Fashion House

Jordan Roads Travel & Tourism

Badr Adduja Fashion House

2015 as a Content Marketing Manger

When I specialised in Content

ProDigi Corp - Mazaj FM

ProDigi Corp - Mazaj FM

Badr Adduja Fashion House

2014 as a Senior Community Manager for top accounts

Media Production Experience

SADDA Solutions

ProDigi Corp - Mazaj FM

Extensya - DU Account

2013 as a Relationship Manager for Local Market

Got my foot in Social Media

Extensya - DU Account

ProDigi Corp - Mazaj FM

Extensya - DU Account

2012 as a Customer Service Representative - Telemarketing

Got my first Recognition

For the full professional resume, contact me directly or visit my LinkedIn Page

LinkedIn

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